Derrien King
Viral Content Strategist
Over 20 Billion Views Generated+
I turn brands, businesses, and creators into viral machines — with strategy, not luck.
I specialize in viral content strategy, communication frameworks, and creative ideation that engineers scroll-stopping content across TikTok, Instagram, YouTube, and beyond.
Whether it's taking a creator with no followers, no views, and no budget and turning them into a multi-platform force with hundreds of thousands of followers, millions of views, a podcast, and a coaching program people actually pay for — or stepping into the room with doctors, lawyers, and business owners running serious teams with serious money and making their content finally match their credibility — my goal never changes: make your message so impossible to ignore that the algorithm has no choice but to work for you.
SPECIAL Skills and expertise
Viral Content Strategy
Going viral isn't luck — it's a system. I use data-backed research, platform behavior, and audience psychology to engineer content that breaks through. I've applied a proven viral content system across clients in healthcare, ecommerce, wellness, real estate, coaching, and personal brands — generating hundreds of millions of views in the process. I don't guess. I build repeatable frameworks that work across industries and niches.
I don't just execute ideas — I engineer them. I've developed and deployed several original content formats and strategies across multiple clients, consistently driving millions of views per client. Great formats aren't accidents. They're built from a deep understanding of what stops the scroll, what triggers emotion, and what makes people share.
Creative Ideation & Format Development
Before building anything new, I diagnose what's broken. I conduct comprehensive content audits — analyzing hooks, formats, engagement patterns, and platform performance — to identify exactly where brands are leaving attention (and revenue) on the table. Then I fix it.
Content Auditing & Strategy Consulting
Communication Strategy & Messaging
Most brands are talking. Very few are connecting. I help clients find the exact language that cuts through noise without feeling salesy or performative — sharpening hooks, tightening scripts, and optimizing messaging across social content, landing pages, and brand communications. My clients don't just go viral — the right people find them.
Training & Coaching
I've trained entrepreneurs, small businesses, healthcare professionals, coaches, and creators on the mechanics of virality — how algorithms work, what formats perform, and how to build content that compounds over time. My clients leave sessions with clarity, a system, and the confidence to execute. Results speak louder than methods.
Testimonials
Devin Turner — Trustpilot
"Hook Point has given great insight to help me and my team boost our social media following and views! Andrew and Derrien have a wealth of knowledge that they share with me and my team that has helped us to take our social media presence to the next level! I highly recommend Hook Point!"
Chris Milkie — Trustpilot
"Derrien and Andrew have been a pleasure to work with. I have learned a great deal from them and my results are proof of their excellent teachings. They are thorough and patient. I always look forward to our meetings and come away inspired to improve even more."
Michael Brezden — Trustpilot
"Ren and Darian did a really fantastic job teaching me content virality. They were super fun to work with and very knowledgeable in the seemingly complicated world of content creation. I enjoyed working with them and would highly recommend."
Erin Gorrie — Trustpilot
"Derrien and Andrew are super passionate and knowledgeable on everything Hook Point and Social Media related. They didn't just teach hooks, they taught clarity. They helped me articulate ideas in a way that cut through noise without compromising integrity. Since applying their methodology, Muskoka Puppy Yoga has reached hundreds of millions of views. But what mattered more to me was this: the right people started finding us. Hook Point gave me language and structure. They helped me see that virality isn't luck, it's a process, specificity, and courage. If you're building something meaningful and you want your message to land without feeling salesy or performative, their training is powerful and exactly what you need!"
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