Hi, I'm Derrien — a Viral Content Strategist based in Los Angeles who's spent years inside one of the most data-driven viral content agencies in the world.

At Hook Point, I worked with some of the most accomplished professionals across every major industry — training clients, engineering content systems, and helping brands generate results most people assume are impossible without a massive budget or a lucky break.

My clients range from NYT bestselling authors and celebrated culinary creators — like Diana Kander and Dean Sheremet — to Stanford-educated scientists, neurologists, lawyers, and C-suite executives. They all had the same problem: the world didn't know they existed yet.

And it wasn't just personal brands. I've worked with legacy media companies, global consumer brands, and household names across entertainment, health, finance, real estate, and beyond. The industries change. The system doesn't.

My clients have gone from posting into the void to racking up hundreds of millions of views. From YouTube channels with hundreds of thousands of subscribers — like Whiskey Tribe and Olly Richards — to wellness creators with national reach. From coaching programs that couldn't fill a room to waitlists that didn't exist before a single viral video.

I do this by combining a deep understanding of platform behavior, audience psychology, and creative storytelling with a framework that makes virality repeatable — not a fluke.

If you're building something meaningful and you want the world to actually see it, let's talk.